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Purpose

The purpose of the course is to increase the competitiveness and growth of tourism destinations and organisations by establishing and managing successful cooperation.

Content

Strategies, advantages and objectives of cooperation; cooperation models, coopetition; tourism actors and stakeholders; establishing, managing and evaluating cooperation; multi-sectoral cooperation in destinations; role of trust building; characteristics and aims of thematic, resource-based, product- and market-related networks; local engagement in cooperation and producing visitor experiences

Competence

Student

• understands the strategies, advantages and objectives of cooperation in different tourism organisations and destinations
• applies different cooperation models including coopetition and identifies the actors and stakeholders involved: visitors, tourism businesses, NGOs, tourism business developers, authorities and locals
• establishes, manages and evaluates cooperation and networks in destinations
• identifies multi-sectoral characteristics of cooperation in destinations
• understands the role of building trust in cooperation and in establishing tourism networks
• understands the characteristics and aims of different tourism networks: thematic, resource-based, product- and market-related networks
• encourages locals and local communities to cooperate and contribute to producing visitor experiences based on local cultural and natural heritage

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Contact information

Satakunta University of Applied Sciences
Jaana Ruoho, jaana.ruoho@samk.fi

Schedule
4.2.2019-29.4.2019

Application period
2.10.2018-27.1.2019